Environmental design & campaign
Through research and development, BASF finds new ways to help miners become more efficient and effective. BASF Chemicals helps the mining industry increase the yield of a limited resource, reduce the environmental impact and makes mining operations safer. Campaign creative was developed for BASF IT Mining to target their products and services to potential clients at key industry events in Australia, Indonesia and China. The campaign translated across 3D environmental spaces, print and advertising communications. Interactive elements included email invitations, iPad data capture forms at events and the post event online customer feedback questionnaire.