Newborn Necessites


Newborn Necessities




Australasia, UK


Packaging range, illustration, brochures, website & photography

Newborn Necessities grows 200% after rebranding and new packaging launch.

What better news to hear from a client when they rave about the wonderful commercial success and growth they are experiencing after you have worked with their brand, packaging and marketing collateral. The new packaging was built on the strong quality and design aesthetics of Newborn Necessities and it’s Kiwi heritage.

Newborn Necessities is an established premium brand of newborn clothing designed and made in NZ. After over 10 years of dominating the category, Newborn Necessities started losing both channel distribution and sales. The first step was revitalising the Newborn Necessities brand identity giving it a more upmarket, contemporary feel to better reflect the target market and channel. An innovative packaging system was then developed and reduced the packaging from 7 different units to just two gift boxes.

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