Branding & website
The Ski Traveller team entered a competitive niche market with the knowledge that the main players would fight to protect their market share. They had to offer something different and be more innovative than the rest. The result was to build the business from their brand up and focus on their brand philosophy of offering the ultimate experience. This includes all touch points through to the unique products, resorts, and partnerships they have forged. Given the nature of the target market, both traditional and emerging media were used to build the brand profile as well as effectively communicate to their Australasian client base. Ski Traveller has very quickly established itself as a leading agency for the ultimate snow holiday.