Tasty Pastries


Tasty Pastries


Packaging range




Brand identity, naming & packging

Popping up on shelves everywhere.

Tasty Pastries are popping up on shelves everywhere! A new name and pack design was developed to launch this delicious breakfast treat into New Zealand supermarkets.
Pacific Valley identified a gap in the market for a new product that would compete with the iconic American Pop Tart. The product required a unique name and offering for the Australasian market – the Tasty Pastries brand was born. Positioned as a heat and eat breakfast meal established a unique benefit, rather than becoming just another snack food for the supermarket aisles. Available in single and value multi-packs, flavour literally bursts from the new range through a bold colour palette, crafted typography and mouth-watering imagery. With packaging design this tasty they’re sure to be a hit.

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